Who We Serve
- The hostel student far from home
- The working professional in a PG
- The migrant craving regional food
- Anyone with no kitchen or tools
SOULKA
Concept, Branding & Digital Product Design
Top 25 · UX India Design Pitch 2026
- Team Members
- 4
- Timeline
- 3 weeks
- My Role
- End-to-end: Concept to UI
- Tools
- Figma, Illustrator, Photoshop
Introduction
Understanding the Market gap
Insights gathered
IMARC Group
Rising consumer awareness demands healthier food choices.
Sattva
Urban space constraints restrict home cooking environments.
e-Nam Punjab Study
Farmers seek fair alternatives to traditional mandis.
Understanding the Existing Gaps
Lack of accessible kitchen infrastructure or setups.
No space between eating out and hosting.
Missing solutions for experimental cooking without the burden of long-term
ownership or waste.
Traditional cooking knowledge, family recipes, and food rituals are slowly
disappearing.
Missing link between food growth and experience.
Current solutions solve hunger but ignore nostalgia, belonging, and
home-cooked emotional ties.
01 / 06
Understanding the Existing Gaps
- Lack of accessible kitchen infrastructure or setups.
- No space between eating out and hosting.
- Missing solutions for experimental cooking without the burden of long-term ownership or waste.
- Traditional cooking knowledge, family recipes, and food rituals are slowly disappearing.
- Missing link between food growth and experience.
- Current solutions solve hunger but ignore nostalgia, belonging, and home-cooked emotional ties.
Our solution
Soulka is a two-storey building where the ground floor operates as a vibrant organic mart, inviting visitors to discover fresh ingredients sourced directly from our farmers. Upstairs, the first floor serves as a shared community kitchen where guests can book a slot through our app, choose a recipe, and simply arrive ready to cook.
01 · Prep
Pre-measured ingredients
Every ingredient is fresh, organic, and measured to precision so you can cook effortlessly without waste.
02 · Setup
Tools ready in advance
Professional-grade cookware and station utensils are laid out and ready before you step into the kitchen.
03 · Outcome
Crafted with your own hands
Every session culminates in a deeply satisfying meal you made yourself, ready to savor and share.
At Soulka, cooking transforms from a daily chore into a meaningful act of connection.
What we offer
- Shared Kitchens
- Direct Farmer Sourcing
- Guided Regional Recipes
- Community
What drives our business?
Partnerships/Ads
Cookware, ingredients & condiments
Organic Produce
Farm direct, fair markup
Kitchen Access
Pay-per-use or monthly
Events
Workshops
Behind the Name
Soul
(heart)
+
Chauka/Souka
(kitchen)
=
Soulka
Font
Nunito
Mood Board
A visual reference collected around local produce, home kitchens and shared meals the textures, colours and moments soulka is built on.
Colour Palette
The colour palette is inspired by nature and home kitchens, combining deep greens, warm yellows, and earthy tones to reflect freshness, trust, and comfort.
Logo
Brand Pattern
Mockups
Brand identity brought to life across physical and digital touchpoints, from packaging and merchandise to the app icon and in-store essentials.
User Interface
Prototype of the Soulka app.
Summary
Understand the whole project under 3 minutes.
